Today the site is an advertising tool and a means of increasing sales volumes. The time during which the visitor is on the site is on average 27 seconds, so those Internet resources that have the highest level of usability and allow users to quickly get the necessary information, bring more customers.
The question of accepting payments in an automated mode is interested in each owner of the online store-not only large players who sell goods on an industrial scale, but also novice Internet entrepreneurs. A wide variety of ways to accept payments on the site is highly valued by the buyer and is an important criterion for evaluating the quality of the online store.
Purchases on the Internet using electronic currencies are gaining momentum and begin to displace offline payment methods. According to the statistical data of the FOM, the number of payments made using cash is reduced. Buyers are increasingly paying for goods and services through electronic methods.
Frequent use of bank cards as ways of payment is due to the fact that today the number of owners of this banking product in Russia is approaching the number of residents of the country. Such dynamics is due not only to an increase in demand for salary cards, but also by the frequent use of Visa and MasterCard cards as a way of online payment.
The growing popularity of electronic money is due to the fact that some payers prefer a safer method of payment compared to bank cards. The terminals are becoming more and more in demand due to the convenient location of the payment receipt points.
In order to ensure the reliability of the ongoing transactions in the online store, its owner should use the services of a trusted processing center, which can guarantee the receipt of funds to the current account and will assume the legal execution of documents. The advantage of using this service is that the Internet entrepreneur gets the opportunity to track the receipt of payments from different electronic payment systems, terminals, etc. payment methods under one agreement and a single technical gateway.
Expanding the list of payment methods, you can largely increase the efficiency of business, make the process of making a purchase more convenient and affordable for potential buyers.