Thanks to social media (Facebook, VKontakte, Twitter, classmates, etc.) Companies move from monologue to dialogue, receiving high -quality feedback and choosing a priority development of the situation. With their help, you can determine the problems of customers and respond to them, conduct relevant marketing research. At the same time, communication with social networks by default is more relaxed and open. On your page you can learn much more about yourself than through corporate mail or personal communication. New media erase restrictions on communication, there is no idea about subordination or rules of conduct (with the exception of the rules of general morality, of course). In this aspect of the company that provide business services (B2B, Business-to-Business, Business-Business), similar to the B2C segment (Business-to-Consumer, business-to the consumer), where the interaction takes place with end users.
Social media represented audit and consulting companies in great opportunities in the personnel sphere. For example, monitoring of active bloggers will determine the leaders of opinions and professionals of their field, who can be invited to work in the future. Some resources, for example, “My Circle”, are equipped with a function of publishing vacancies and resumes, there are recommendations here, you can establish and strengthen business relations. In one of the company “Big Four” – PricewaterhouseCoopers – on the social network LinkedIn you can exchange knowledge, experience, communicate with colleagues and former colleagues. Moreover, PricewaterhouseCoopers has an official blog where career growth materials are published in the company, and the Linkedin site is positioned as an independent.
Another audit giant is conducting an account on Twitter dedicated to the career. It publishes data on vacancies, training seminars, etc. Delloitte preferred the YouTube channel, where you can find out about building a career in the company. In general, the whole “big four” actively uses social media to search for employees, and not just personnel, but qualified, effective and motivated professionals in their field.
The question remains unresolved, how to distinguish between the seriousness and frivolity of content, which is added to social media on behalf of the company. But, nevertheless, the basic principle – openness – allows you to significantly smooth out a strict corporate style. At the same time, each company thinks out for itself what resources are needed, how and how much to involve employees, what information to publish, and which is not. But it already becomes clear that the future of social media is not only B2C companies, but also B2B, which include audit and consulting firms.