Probably many of you remember the term exchange of experience when companies studied and adopted the experience of success from the leader of any industry. Only all this was formally and did not give results. A lot of time has passed since then and the Benchmarking has appeared, the same exchange of experience. If you translate this term – training based on someone else’s experience. In the process of benchmarking, a project is compared with successful business participants. Thanks to this analysis, you can improve business. It is worth noting one point that the exchange of experience is on a voluntary basis, which is not an industrial espionage.
Consider some methods of studying the experience of another company:- Everything happens with a permit, whose activity is taken as a sample. This path is the easiest, but practically not realized.
– Collection of open information
– Creating an ideal model of decent imitation. Then its assessment based on the experience of competing companies.
– Following generally accepted standards. This may be an invitation of specialists with tweops who will conduct certification.
So why can benchmarking come in handy. This may be due to any problems-stopping sales growth, a fall in profit.
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