So, we will talk about the economy of a particular company or company and its relationship with such a common type of advertising as advertising goods and services through SMS messages. Advertisers of any company consider this one of the most effective and simple types of attention.
Indeed, conclude an agreement or agreement with an SMS operator-and information about services and goods will reach a huge audience of mobile users. It can be subscribers of one mobile operator or even several. And the number of subscribers in Russia is already more than 200 million numbers, given that some subscribers have two and three phones of different mobile operators or use gadgets with two SIM cards.
Is it good or bad for advertising customers, for SMS operators and for mobile subscribers? It seems to everyone profitable: companies advertise and promote their products, operators make a newsletter and receive money for it, and users have information about the product. And if you take into account that you can advertise using MMS messages, the effect may be even bigger.
That’s just what to do with Article 18 of Federal Law No. 38 “On Advertising”, to which none of the participants in the advertising process is practically not paid attention to? For the time being, for the time. Suddenly there is an advanced subscriber who wants to draw up a refusal of SMS newsletters, and the SMS operator is obliged to bring him to his “black” list, which excludes the newsletter to this mobile number.
And if the refusal is ignored, then you can run into the sanctions of the FAS, which sometimes reach half a million rubles. And here it is no longer to the economy, since continuous losses shine. Moreover, under the Damoklov sword of penalties, not only SMS operators go, but also advertising customers. So, gentlemen, carefully read the Law “On Advertising” and draw conclusions how they made them in the right direction in the company of the vendosoft, when they almost received sanctions for these same half a million rubles.
And then they created on their website a service free for mobile subscribers, which allows any subscriber to abandon any SMS newsletters and no longer receive annoying offers to buy another chip on his mobile phone.
At first it was a service only for its needs, but the circle of SMS operators gradually formed, who began to join this service for a small fee, and began to form their “black” lists with its help. And this is beneficial for them, since sanctions can be much more expensive. Here is such an economy. And the service is open for all SMS operators who want to work in a civilized market for SMS advertising.