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A variety of trainings have gained literally frantic popularity in recent years. Many entrepreneurs took training seminars and trainings as a panacea from crisis phenomena. It is not surprising that on the wake of the crisis, like mushrooms after the rain, numerous training companies began to open.
Is it profitable to open such an unusual business?
The business plan of the training company, first of all, should contain information about the content of coaching programs. Expenses will also depend on the topics of the training – coaches in more competitive areas are more expensive, moreover, higher competition will force a novice entrepreneur to include significant costs for advertising in the business plan of the training company. In addition, be prepared for the fact that you have to spend money on the salaries of staff and, of course, rent and equipment of the premises. You will have to spend money not only on furniture, but also on the appropriate design of the room and equip it with demonstration stands, projectors, flip charts, headphones and other devices for conducting classes.
Depending on the chosen training sector, put on advertising expenses in the business plan of the training company – analyze your potential customers and choose a way to declare yourself: from newspapers in newspapers to television and radio rollers and radio. The average payback period of such a project is from 6 to 18 months.
Another area is experiencing a kind of boom – caring for its physical health. Fitness clubs are not empty even in crisis times. Therefore, the business plan of the fitness club contains many points, among which the most important is advertising. It will have to spend money on it to those who are able to pay for the rent or purchase and equipment of the premises for the fitness studio in the city center – the area of such a club will most likely be significant, and advertising will be integrated – external, media, you can use the distribution of flyers and mobile advertising media. The equipment of the premises and its rental will be in the first year by almost the largest expenses – this includes repair and decoration of premises, shower equipment, saunas, dressing rooms, as well as the purchase of simulators.
The usual middle club has profitability from 15 to 30%. The release period for payback is from one and a half to three years.
To accelerate the involvement of customers, it is recommended to conclude contracts with large companies at preferential prices and on favorable terms – as practice shows, the best advertising of a fitness club is sundress radio.