Almost every person at a certain stage of the path thought about the fact that life could become completely different if he had decided at a certain moment and opened his own business. We can talk about the advantages of such a strategy endlessly. This is an opportunity to do what you love, move in your own direction, not obeying the instructions from the outside. But why are only a few decide to open their own business? First of all, of course, the point is the determination and willingness to take the risk. No one can give guarantees that everything will turn out exactly as it was planned, many people are afraid to go out losers. Secondly, the financial issue always arises. It’s no secret that a considerable start -up capital is needed to open your own business. To resolve the financial issue in the first stages, the most reasonable solution may be a loan. In the future, the company, of course, also requires the box office service. Based on the priorities, the choice of the work idea, the source of financing and the probing, it is necessary to draw up a business plan that will help to summarize the information, choose a direction and predict the results of further actions. Due to the lack of own funds, there is a need for a loan, which can be associated with an endless debt pit. The unwillingness to remain in debt and fear of failure make enthusiasts of full interesting and advanced ideas to remain in their old workplaces. Therefore, the first step is to decide that it is often not so easy. It is necessary to determine the goal, motives, tasks and begin to act. It all starts with a good idea, or rather a business idea. The key to success is its uniqueness. To come up with something fundamentally new in the modern world developing at a huge pace is not so simple. Therefore, in the event that the sphere is not new, there is an opportunity to create something old, but in a fundamentally new format or in an unexpected place. At the same time, the larger the city, the more imagination and enterprise should be shown to create a new service or product that will be successful. In the event that such a product does not offer no one else in the selected territory, the competition will be quite small, and the possibilities are wider. The choice of idea should be based on the needs of the consumer. In the initial stages, it is necessary to conduct marketing research that will help to make a general picture. Such studies are designed to determine the main competitors, target audience and existing needs.