In any more or less large modern store, visitors must be recorded. Such information has the most important marketing value. At least in the sense that the owner gets the opportunity to evaluate the effectiveness of the chosen business strategy, based not only from the dynamics of sales volumes, but also from the ratio of the number of purchases with the number of customers. Data is collected using special electronic devices. Naturally, the larger the outlet, the more “advanced” the calculation system becomes.
Modest shops and boutiques can recommend horizontal infrared counters of customers. The possibilities of such systems are quite enough to solve the tasks set before them. They are multifunctional and accurately determine the number of visitors in narrow passages (with not too large streams). In addition, such devices are not too expensive that it is an important factor for most such enterprises
To determine the number of visitors in the shopping center, as a rule, resort to the help of wired counters with a centralized data collection. They work according to the following principle: sensors collect statistical data and transmit it through a COM port to a computer, where they are processed. The installation of specialized software will allow you to receive automatically formed reports for a specific period of time. In establishments with wide passages, vertical ramps or thermal imaging counting of customers are actively used. Sometimes they resort to combined solutions, but not very often, due to the high cost of such services.
Large networks of shopping centers need a larger approach. Often there are complex network systems that provide enormous opportunities for the analysis of attendance. With their help, you can: streamline and centralize data obtained from dozens of sensors, which are located at various objects; create networks (local and global) with a common database; transmit analytical data directly to the central office.
Visitors used in such systems work in autonomous mode. The data removes the controller and transfers them to certain intervals to the computer. One controller can serve up to four meters.
Naturally, thermal imaging systems, video surveillance devices, laser sensors, intellectual systems, as well as their all kinds of combinations can also be used in large chains of stores.