Some experts believe that the boom of mini-hotels, which is now observed not only in Russia, but also in Europe, is directly related to the development of the Internet and its penetration into everyday life. After all, what previously seriously restrained the development of this hotel business segment? Absolute impossibility to compete in promoting their services with large hotels, especially network. Mini-hotels were practically deprived of the ability to convey their advantages to potential customers and become interested in them in their residence. It is not interesting to travel agencies. It is not profitable for them to fully advertise yourself even in their city, what can we say about other cities and countries. Therefore, for a long time, small hotels were located exclusively along the main roads or near the recreational centers, where they were engaged in intercepting tourists. Now the situation has changed. Small hotels began to appear not only near the beaches and the historical center, but also in places that would have previously recognized as hopeless. Mini-Hotel Rivas, for example, is located near the metro station Electrotzavodskaya and at the same time is highly popular with guests of the capital. The thing is that the Internet is actively used to promote it. The Internet in this case acts as a unique lifesaver for small hotel business. Having opened your site, having concluded an agreement on cooperation with services to book rooms, mini-hotels gets the opportunity to convey information about yourself even to the other end of the world. This allows you to organize a profitable business. Information at the same time from the hotel requires a little. Here for example. Hotel Beijing Photo, a few words about the hotel, restaurants and other services, a description of numbers with the ability to book them – this is all present on the site. This hotel uses various media tools, like a virtual tour. But without this, you can do without it, nevertheless, “Beijing” refers to a completely different class. Such a sale of their services does not require significant investments from the owner of the mini-hotel, but it allows you to get a good influx of guests and even get regular customers. The best evidence of the effectiveness of Internet marketing is an increase in the number of mini-hotels not only in two capitals, but also in the smaller cities of Russia. Therefore, the first thing the owner of such a business should do is to take care so that his hotel starts working with resources for booking and create his own site.
